Lee Croney serves as the Executive Vice President of National Accounts at New Source Medical, LLC, where he leverages his extensive experience in sales leadership and strategic account management to drive growth and enhance patient outcomes. With a proven track record of success, Lee is...
Lee Croney serves as the Executive Vice President of National Accounts at New Source Medical, LLC, where he leverages his extensive experience in sales leadership and strategic account management to drive growth and enhance patient outcomes. With a proven track record of success, Lee is adept at navigating complex sales environments and building robust relationships with key stakeholders in the healthcare sector. His expertise in contract negotiation and sales processes has been instrumental in securing long-term partnerships that align with New Source Medical’s mission to provide innovative healthcare equipment solutions.
At New Source Medical, Lee is currently spearheading several key projects aimed at expanding the company’s market presence and optimizing its product offerings, including therapeutic support surfaces and negative pressure wound therapy systems. His strategic vision and hands-on approach have led to the successful implementation of sales strategies that not only meet but exceed sales goals, even in challenging territories. Lee’s commitment to team building and mentorship fosters a culture of excellence within his sales teams, empowering them to tackle tough customer scenarios with confidence and creativity.
In addition to his leadership role, Lee is passionate about training and developing the next generation of sales professionals, ensuring they are equipped with the skills necessary to thrive in the dynamic healthcare landscape. His ability to adapt and innovate in response to market demands positions New Source Medical as a leader in durable medical equipment solutions, ultimately contributing to improved patient care across the continuum of healthcare.
