Leanne Chescoe serves as the Senior Manager of Field Marketing for EMEA at Demandbase, a leader in Account-Based Marketing (ABM). In her current role, Leanne is instrumental in helping B2B marketers build and scale effective ABM strategies tailored to their organizations’ unique needs. With a...
Leanne Chescoe serves as the Senior Manager of Field Marketing for EMEA at Demandbase, a leader in Account-Based Marketing (ABM). In her current role, Leanne is instrumental in helping B2B marketers build and scale effective ABM strategies tailored to their organizations’ unique needs. With a deep appreciation for the pivotal role marketing plays within businesses, she leverages her extensive expertise in B2B marketing, campaign management, and lead generation to drive impactful marketing initiatives that resonate with target audiences.
Leanne's commitment to innovation is evident in her leadership of key projects that focus on developing personalized marketing programs designed to generate real revenue. By harnessing tools like Salesforce.com and Google Analytics, she meticulously analyzes campaign performance and customer engagement, ensuring that marketing efforts are not only creative but also data-driven and results-oriented. Her collaborative spirit and enthusiasm for teamwork enable her to work effectively with cross-functional teams, fostering a culture of shared success and continuous improvement.
As the landscape of B2B marketing evolves, Leanne remains at the forefront of industry trends, embracing the challenges and opportunities that come with the rise of ABM. Her passion for growth and solution selling empowers her to craft strategies that not only attract leads but also nurture them through the sales funnel, ultimately driving business development and long-term customer relationships. With her proven track record and dedication to excellence, Leanne Chescoe is a vital asset to Demandbase and the broader marketing community.
