Leah Swalling is a dynamic Senior Brand Manager at Justin's, where she leverages her extensive experience in the natural and organic consumer packaged goods (CPG) sector to drive brand growth and innovation. In her current role, Leah is at the forefront of strategic planning and...
Leah Swalling is a dynamic Senior Brand Manager at Justin's, where she leverages her extensive experience in the natural and organic consumer packaged goods (CPG) sector to drive brand growth and innovation. In her current role, Leah is at the forefront of strategic planning and execution, overseeing the brand positioning and storytelling that define Justin's unique identity in a competitive market. Her passion for crafting compelling brand narratives is evident in her leadership of key projects, including the successful launch of Justin's refrigerated product line, which has resonated with health-conscious consumers seeking convenient, nutritious options.
Under Leah's guidance, the refrigerated bar product line has not only met but exceeded financial expectations, achieving remarkable performance against the financial plan for two consecutive years. She adeptly manages the product's profit and loss (P&L) while analyzing key performance indicators (KPIs) to ensure sustained growth and brand loyalty. Leah's expertise in digital media, influencer marketing, and event marketing further enhances her ability to create impactful brand activations that engage consumers and elevate Justin's presence in the marketplace.
Her creative direction and strategic insights are complemented by her proficiency in tools like Google Analytics, enabling her to make data-driven decisions that enhance brand performance. Leah's commitment to working with companies that aim to transform the way we eat, live, and move aligns perfectly with Justin's mission, making her a vital asset in the company's journey toward becoming a leader in the natural foods space. With a keen eye for innovation and a deep understanding of consumer trends, Leah Swalling continues to shape the future of Justin's, ensuring that the brand remains synonymous with quality and authenticity.
