Leah Martin serves as the Director of Marketing Partnerships for CSP Global at Concordia University-St. Paul, where she plays a pivotal role in shaping the university's outreach and engagement strategies. With a strong commitment to empowering students and fostering an inclusive environment, Leah excels in...
Leah Martin serves as the Director of Marketing Partnerships for CSP Global at Concordia University-St. Paul, where she plays a pivotal role in shaping the university's outreach and engagement strategies. With a strong commitment to empowering students and fostering an inclusive environment, Leah excels in building collaborative partnerships with third-party marketing teams. Her expertise in marketing strategy is instrumental in creating innovative campaigns that resonate with diverse audiences, ultimately driving enrollment and enhancing the university's reputation.
In her current role, Leah oversees the direction and management of CSP Global's websites, ensuring that they not only reflect the university's mission but also provide a seamless user experience for prospective students. By leading external agencies and coordinating with campus communicators, she guarantees that messaging is cohesive and branding is consistent across all platforms. Leah’s proficiency in digital and social media platforms allows her to leverage these tools effectively, ensuring that CSP Global remains at the forefront of higher education marketing.
Key projects under Leah's leadership include the development of targeted marketing initiatives that align with the university's strategic goals, as well as the implementation of data-driven approaches to assess the effectiveness of various campaigns. Her ability to inspire teamwork and foster a positive work environment has been crucial in driving high-quality outcomes. With a background in admissions and career counseling, Leah brings a holistic understanding of the student journey, making her an invaluable asset to Concordia University-St. Paul as they continue to change lives through education.
