Leah Ford serves as the Global Marketing & Communications Director at NatureWorks, where she leverages her unique background in geology to drive innovative strategies in the rapidly evolving biomaterials sector. With a keen focus on sustainability communications, Leah is instrumental in shaping the narrative around...
Leah Ford serves as the Global Marketing & Communications Director at NatureWorks, where she leverages her unique background in geology to drive innovative strategies in the rapidly evolving biomaterials sector. With a keen focus on sustainability communications, Leah is instrumental in shaping the narrative around NatureWorks' commitment to creating sustainable, high-performance materials that meet the needs of diverse industries. Her role on the Commercial Leadership Team underscores her influence in guiding the company's marketing, public relations, corporate communications, brand management, and shareholder relations.
Leah's expertise in strategic B2B product marketing is evident in her ability to craft compelling, multi-channel communications that not only enhance brand equity but also drive sales growth. She is adept at utilizing tools such as Salesforce and Sprout Social to analyze market trends and customer insights, ensuring that NatureWorks remains at the forefront of the biomaterials market. Her proficiency in Adobe Creative Suite and web development platforms like WordPress allows her to create visually engaging content that resonates with stakeholders and customers alike.
Currently, Leah is spearheading key projects aimed at derisking sustainability initiatives and enhancing corporate transparency. By employing data analysis and competitive analysis techniques, she identifies opportunities for growth and innovation, positioning NatureWorks as a leader in corporate sustainability. Leah's commitment to fostering a culture of sustainability within the organization is reflected in her crisis communications strategies, ensuring that NatureWorks effectively navigates challenges while maintaining its reputation as a trusted partner in the biomaterials industry.
