Leah Bradley is a seasoned Senior Brand Marketing Manager at Bona, where she leverages her extensive expertise in brand management and integrated marketing communications to drive impactful consumer engagement strategies. With a strong background in Consumer Packaged Goods (B2C), Leah is adept at developing and...
Leah Bradley is a seasoned Senior Brand Marketing Manager at Bona, where she leverages her extensive expertise in brand management and integrated marketing communications to drive impactful consumer engagement strategies. With a strong background in Consumer Packaged Goods (B2C), Leah is adept at developing and executing comprehensive brand plans tailored to Bona’s household and retail segments. Her current focus is on fostering brand love and increasing sales through innovative marketing strategies that resonate with homeowners.
One of Leah's key initiatives is the optimization of homeowner awareness campaigns for the Bona Certified Craftsman Program across North America. This program not only elevates the brand's visibility but also reinforces Bona's commitment to quality and craftsmanship, thereby enhancing consumer trust. Leah collaborates closely with the retail team to promote both new and existing products, ensuring that marketing efforts are aligned with sales objectives and resonate with target audiences.
In addition to her strategic prowess in digital marketing and eCommerce, Leah is skilled in content creation and social media marketing, utilizing these channels to amplify brand messaging and engage with consumers in meaningful ways. Her ability to integrate media and manage influencer partnerships has proven essential in driving brand awareness and loyalty. Leah’s commitment to corporate social responsibility (CSR) programming further underscores her dedication to building a brand that not only meets consumer needs but also contributes positively to the community. With a keen eye for market trends and a passion for storytelling, Leah Bradley continues to be a driving force in Bona's marketing efforts, positioning the brand for sustained growth and success in a competitive landscape.
