Lea Harbul serves as the Director of Marketing at EducationDynamics, where she leverages over a decade of experience to drive innovative marketing strategies that enhance revenue and foster client relationships. In her current role, Lea has successfully improved key performance indicators (KPIs) for the display...
Lea Harbul serves as the Director of Marketing at EducationDynamics, where she leverages over a decade of experience to drive innovative marketing strategies that enhance revenue and foster client relationships. In her current role, Lea has successfully improved key performance indicators (KPIs) for the display and social media marketing teams by implementing data-driven decision-making processes that optimize marketing spend. Her analytical approach not only boosts lead generation but also significantly contributes to the overall revenue growth of the organization.
One of Lea's notable achievements includes the integration of over 20 vendors into EducationDynamics’ marketing systems, resulting in a remarkable 20% cost savings through strategic contract renegotiations following a substantial $35 million marketing merger. This initiative exemplifies her expertise in partner relationship management and her ability to navigate complex operational landscapes while maintaining a focus on performance metrics.
Lea manages an impressive $10.6 million annual revenue stream, overseeing both B2B and B2C marketing efforts. Her collaborative and entrepreneurial spirit enables her to lead and coach motivated teams, fostering a culture of continuous improvement and innovation. With a strong foundation in media strategy, go-to-market strategy, and data analysis, Lea is adept at translating strategic insights into actionable marketing operations that align with the company’s growth objectives. Her proficiency in Microsoft Excel further enhances her capability to analyze data and drive performance, making her a pivotal asset to EducationDynamics as they continue to evolve in the competitive education landscape.
