Lawrence Chee brings over 15 years of extensive experience in Quantitative Managerial Decision Making, Financial and Data Analysis, and Behavior Modeling to his role as Director of Planning and Analysis at M Resort. In this capacity, he plays a pivotal role in shaping the strategic...
Lawrence Chee brings over 15 years of extensive experience in Quantitative Managerial Decision Making, Financial and Data Analysis, and Behavior Modeling to his role as Director of Planning and Analysis at M Resort. In this capacity, he plays a pivotal role in shaping the strategic direction of the resort's marketing initiatives, particularly in the realm of gaming and hospitality. Lawrence specializes in developing comprehensive Customer Relationship Management (CRM) campaigns designed to drive incremental and profitable gaming behavior through personalized, data-driven strategies.
His expertise in marketing strategy and gaming analytics allows him to leverage advanced statistical methodologies, including clustering, regression, and association relationships, to gain deep insights into customer behavior. By employing predictive modeling and data mining techniques, Lawrence effectively identifies key variables that influence gaming activities on a one-to-one basis. This targeted approach not only enhances player development but also optimizes hotel and entertainment yield management, ensuring that M Resort remains competitive in a dynamic market.
In addition to his analytical prowess, Lawrence is adept at compiling New Member Capture and Inactive programs, which are crucial for converting potential customers into loyal patrons. His skills in A/B testing and cluster analysis further enhance his ability to refine marketing strategies and improve overall business operations. As a leader in the industry, Lawrence Chee continues to drive innovation and excellence at M Resort, ensuring that the organization not only meets but exceeds its financial and operational goals.
