Laurie East serves as the Managing Partner at Cardinal 360, LLC, where she leverages her extensive expertise in healthcare finance and operations to drive transformative change within medical, dental, and behavioral health practices. With a robust background that includes experience in the “Big 8” accounting...
Laurie East serves as the Managing Partner at Cardinal 360, LLC, where she leverages her extensive expertise in healthcare finance and operations to drive transformative change within medical, dental, and behavioral health practices. With a robust background that includes experience in the “Big 8” accounting firms, Laurie has honed her skills in P&L management, financial forecasting, and revenue cycle optimization, making her an invaluable asset to healthcare providers seeking to enhance their operational efficiency and financial performance.
At Cardinal 360, Laurie has successfully led key projects that focus on practice setup and operational streamlining. Her strategic collaboration with healthcare providers has resulted in significant revenue increases, achieved through the implementation of innovative Practice Management and Electronic Health Record (EMR) systems. By analyzing hospital financials and identifying areas for improvement, she has been able to guide practices in maximizing net revenue while ensuring compliance with industry regulations.
Laurie's leadership is characterized by her ability to foster high staff morale and retention, creating a positive workplace culture that enhances productivity and service delivery. Her proficiency in strategic planning and capital management enables her to navigate the complexities of healthcare finance, ensuring that practices not only meet their immediate financial goals but also position themselves for long-term success. As a thought leader in the healthcare sector, Laurie East continues to make a significant impact at Cardinal 360, LLC, driving initiatives that empower healthcare providers to thrive in an ever-evolving landscape.
