Laurie Cundiff serves as a Business Development Specialist at Mid American Credit Union, where she leverages her extensive background in management, marketing, and sales to drive innovative solutions for financial wellness. In her current role, Laurie focuses on developing Select Employer Group programs that cater...
Laurie Cundiff serves as a Business Development Specialist at Mid American Credit Union, where she leverages her extensive background in management, marketing, and sales to drive innovative solutions for financial wellness. In her current role, Laurie focuses on developing Select Employer Group programs that cater to companies seeking to enhance their employee benefits with fee-free financial services. Her expertise in marketing strategy and communications allows her to craft tailored approaches that resonate with diverse industries, ensuring that each partnership is mutually beneficial and aligned with the unique needs of the workforce.
Laurie's commitment to fostering strong relationships with clients is at the core of her professional ethos. She believes that understanding the specific challenges faced by employees is crucial in creating effective financial wellness programs. By collaborating closely with organizations, Laurie designs strategies that empower employees to achieve their financial goals, ultimately leading to improved job satisfaction and productivity. Her skills in program management and business development enable her to oversee the implementation of these initiatives, ensuring they are executed seamlessly and deliver measurable results.
In addition to her sales and marketing responsibilities, Laurie is adept at utilizing social media marketing and CRM tools to enhance outreach and engagement. She is passionate about training and team building, often leading workshops that equip employees with the knowledge and resources they need to navigate their financial futures confidently. With a keen eye for identifying opportunities and a dedication to exceeding client expectations, Laurie Cundiff continues to make a significant impact at Mid American Credit Union, championing financial wellness in the workplace.
