Laurent Mocquet is a seasoned Marketing & Digital Communication Senior Consultant, currently operating as a freelancer where he leverages his extensive expertise to drive value for businesses in a rapidly evolving digital landscape. With a unique blend of agency and corporate experience, Laurent excels in...
Laurent Mocquet is a seasoned Marketing & Digital Communication Senior Consultant, currently operating as a freelancer where he leverages his extensive expertise to drive value for businesses in a rapidly evolving digital landscape. With a unique blend of agency and corporate experience, Laurent excels in crafting and executing omnichannel marketing strategies that not only optimize sales but also enhance customer engagement and retention. His strategic vision is particularly evident in his work with NHCO Laboratories, where he successfully defined a new e-commerce strategy that seamlessly integrates with their B2B activities, ensuring a cohesive approach to market penetration and customer satisfaction.
In addition to his consulting role, Laurent is actively involved in mentoring startups, notably providing marketing coaching for Meludia as part of the IESA incubator. This initiative underscores his commitment to fostering innovation and supporting emerging businesses in navigating the complexities of digital marketing. His recent project with Renault, which involved the international roll-out of the new digital platform (ONE), showcases his ability to manage large-scale projects and implement effective digital strategies across diverse markets.
Laurent’s expertise spans various critical areas, including mobile marketing, lead generation, crisis management, and online advertising. His comprehensive understanding of customer retention processes and sales dynamics positions him as a valuable asset for companies looking to enhance their digital presence and customer relationships. As the marketing landscape continues to evolve, Laurent remains at the forefront, dedicated to helping businesses harness the power of digital communication to achieve sustainable growth and success.
