Laurence Scott serves as the Digital Strategy Consultant for Wolves in North America, where he leverages his extensive background in sports broadcasting and digital content production to elevate the brand's presence in the competitive landscape of the NBA and Premier League. With a firm belief...
Laurence Scott serves as the Digital Strategy Consultant for Wolves in North America, where he leverages his extensive background in sports broadcasting and digital content production to elevate the brand's presence in the competitive landscape of the NBA and Premier League. With a firm belief in the power of honest and direct storytelling, Laurence is dedicated to crafting compelling narratives that resonate with fans and enhance team marketing efforts. His hands-on approach is evident in his leadership of key projects, including the production of the acclaimed documentaries "Golden Chance" and "1967: When LA Wolves Conquered the USA," which showcase the rich history and cultural impact of the Wolves franchise.
In his role, Laurence directs media initiatives across the United States, ensuring that content creation aligns with the strategic vision of Wolves Studios in the UK. His expertise in scriptwriting and narration not only enriches the storytelling process but also engages audiences through various platforms. Under his guidance, the establishment of Wolves Radio during the 2021/22 season marked a significant milestone, creating a dedicated audio network that enhances fan engagement and provides a unique listening experience.
Laurence's proficiency in broadcast and video production, combined with his skills in non-linear editing and social media marketing, allows him to effectively navigate the evolving digital landscape. As a constant creator, he is committed to leading teams in delivering high-quality content that captivates audiences and strengthens the Wolves brand. His innovative approach to sports marketing and communications positions him as a key player in shaping the future of digital strategy within the organization.
