Laurence Genest
LG

Laurence Genest

Linkedin Profile
Vice President of Global Solutions at International Code Council | Huntington Beach, California, United States
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About Laurence Genest

  • Laurence Genest is a dynamic Board Member at Genovation, Inc., where he leverages his extensive expertise in marketing automation, digital marketing, and strategic partnerships to drive innovation and growth within the organization. With a proven track record across consumer, industrial, and governmental markets, Laurence plays...
    Laurence Genest is a dynamic Board Member at Genovation, Inc., where he leverages his extensive expertise in marketing automation, digital marketing, and strategic partnerships to drive innovation and growth within the organization. With a proven track record across consumer, industrial, and governmental markets, Laurence plays a pivotal role in shaping the company’s strategic direction and ensuring alignment with its long-term objectives. His deep understanding of MarTech solution stacks enables him to champion the implementation of cutting-edge marketing strategies that enhance brand development and elevate customer engagement. In his current role, Laurence is instrumental in establishing broad policies that govern Genovation's operations, while also providing critical oversight of the chief executive's performance. His commitment to ensuring the availability of adequate financial resources is reflected in his active participation in approving annual budgets and shareholder dividends, which are essential for sustaining the company’s growth trajectory. Laurence's leadership skills are evident in his ability to set competitive salaries and compensation packages for management, fostering a culture of excellence and accountability. Key projects under Laurence’s guidance include the development of innovative marketing communications strategies that not only resonate with target audiences but also strengthen the company’s market position. His focus on internal communications and partnerships has been vital in cultivating a collaborative environment that encourages the exchange of new ideas and values throughout the organization. As a forward-thinking executive, Laurence Genest continues to drive Genovation, Inc. toward new heights, ensuring it remains at the forefront of industry advancements.
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  • Laurence Genest Work

    • Vice President of Global Solutions at International Code Council in September 2022 to Present
    • Board Member at Genovation, Inc. in August 2005 to July 2023
    • Vice President Digital Marketing and Business Development Solutions at International Code Council in June 2020 to September 2022
  • Laurence Genest Skills

    • International Business DevelopmentMarket AnalysisArtificial Intelligence (AI)
      Digital StrategySearch Engine Optimization (SEO)Customer Acquisitionmarketing automaionPlanning Budgeting & ForecastingGlobal StrategyIntegrated Multi-Channel MarketingDigitizationMarketing A.I.Marketing AutomationPartner Relationship ManagementContract NegotiationMarket ResearchStrategyMarketing StrategyStrategic PlanningMarketing CommunicationsLeadershipProduct DevelopmentManagementStrategic CommunicationsSocial Media MarketingInternal CommunicationsMarketingProduct MarketingProject ManagementTeam BuildingPublic RelationsBrand ManagementOnline MarketingNonprofitsBudgetsPartnershipsCorporate CommunicationsBusiness PlanningTrainingEmail MarketingBusiness StrategyCross-functional Team LeadershipBudgetingNonprofit OrganizationsMarketing ManagementDigital MarketingIntegrated MarketingStrategic PartnershipsAdvertisingBusiness Development

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  • About Laurence Genest's Current Company

  • Frequently Asked Questions about Laurence Genest

    • What is Laurence Genest email address?
      Email Laurence Genest at b***5@yahoo.com and l***t@iccsafe.org. This email is the most updated Laurence Genest email found in 2025.
    • What is Laurence Genest phone number?
      Laurence Genest phone number is +15625528607 and +19782049753.
    • How to contact Laurence Genest?
      To contact Laurence Genest send an email to b***5@yahoo.com or l***t@iccsafe.org. If you want to call Laurence Genest try calling on +15625528607 and +19782049753. (updated on October 29, 2024)
    • What is Laurence Genest net worth?
      Laurence Genest has an estimated net worth of $750,000 to $999,999
    • What company does Laurence Genest work for?
      Laurence Genest works for International Code Council
    • What is Laurence Genest's role at International Code Council?
      Laurence Genest is Vice President of Global Solutions
    • What industry does Laurence Genest work in?
      Laurence Genest works in the Non-Profit Organizations industry.

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