Laurence Genest is a dynamic Board Member at Genovation, Inc., where he leverages his extensive expertise in marketing automation, digital marketing, and strategic partnerships to drive innovation and growth within the organization. With a proven track record across consumer, industrial, and governmental markets, Laurence plays...
Laurence Genest is a dynamic Board Member at Genovation, Inc., where he leverages his extensive expertise in marketing automation, digital marketing, and strategic partnerships to drive innovation and growth within the organization. With a proven track record across consumer, industrial, and governmental markets, Laurence plays a pivotal role in shaping the company’s strategic direction and ensuring alignment with its long-term objectives. His deep understanding of MarTech solution stacks enables him to champion the implementation of cutting-edge marketing strategies that enhance brand development and elevate customer engagement.
In his current role, Laurence is instrumental in establishing broad policies that govern Genovation's operations, while also providing critical oversight of the chief executive's performance. His commitment to ensuring the availability of adequate financial resources is reflected in his active participation in approving annual budgets and shareholder dividends, which are essential for sustaining the company’s growth trajectory. Laurence's leadership skills are evident in his ability to set competitive salaries and compensation packages for management, fostering a culture of excellence and accountability.
Key projects under Laurence’s guidance include the development of innovative marketing communications strategies that not only resonate with target audiences but also strengthen the company’s market position. His focus on internal communications and partnerships has been vital in cultivating a collaborative environment that encourages the exchange of new ideas and values throughout the organization. As a forward-thinking executive, Laurence Genest continues to drive Genovation, Inc. toward new heights, ensuring it remains at the forefront of industry advancements.