Lauren Zarzour is a seasoned marketing leader with over 12 years of experience specializing in digital strategy across various sectors, including retail, hospitality, and restaurants. Currently serving as the Senior Director of Paid & Owned Marketing at Kendra Scott, Lauren plays a pivotal role in...
Lauren Zarzour is a seasoned marketing leader with over 12 years of experience specializing in digital strategy across various sectors, including retail, hospitality, and restaurants. Currently serving as the Senior Director of Paid & Owned Marketing at Kendra Scott, Lauren plays a pivotal role in shaping the brand's marketing landscape. Her expertise encompasses a broad spectrum of digital marketing initiatives, including performance and brand marketing, digital video, email, SMS, and loyalty programs.
In her current role, Lauren is responsible for driving Kendra Scott's paid media strategies, which include search and shopping, display advertising, video marketing, paid social campaigns, and affiliate marketing. Her analytical approach to SEM and SEO ensures that the brand not only reaches its target audience effectively but also maximizes return on investment. Additionally, Lauren's leadership in email and SMS marketing has significantly enhanced customer engagement and retention, fostering a loyal community around the Kendra Scott brand.
Prior to her tenure at Kendra Scott, Lauren honed her skills at Floor & Decor, where she developed innovative marketing strategies that propelled brand visibility and customer loyalty. Her ability to blend creative content strategy with data-driven insights has been instrumental in executing successful campaigns that resonate with consumers. With a keen understanding of social media marketing and online advertising, Lauren continues to leverage her skills to elevate Kendra Scott's presence in the competitive retail landscape, ensuring that the brand remains at the forefront of customer engagement and satisfaction.
