As the Managing Director of Marketing Strategy at Streetsense, Lauren Sloat plays a pivotal role in shaping the agency's integrated marketing initiatives. With a rich background in storytelling across brand marketing, issue advocacy, and news media, Lauren leads a dynamic team that crafts innovative go-to-market...
As the Managing Director of Marketing Strategy at Streetsense, Lauren Sloat plays a pivotal role in shaping the agency's integrated marketing initiatives. With a rich background in storytelling across brand marketing, issue advocacy, and news media, Lauren leads a dynamic team that crafts innovative go-to-market strategies and compelling marketing campaigns. Her expertise lies in seamlessly blending content creation with social media marketing, ensuring that every narrative resonates with target audiences while driving measurable results.
Under Lauren's leadership, the integrated marketing strategy team at Streetsense has successfully executed high-impact campaigns that leverage data-driven insights and creative storytelling. Her commitment to connecting the dots between various marketing disciplines—ranging from interactive design and performance marketing to events and partnerships—enables the agency to deliver holistic solutions that meet clients' big-picture goals. Notably, Lauren has spearheaded projects that enhance executive visibility and elevate brand narratives, showcasing her ability to navigate complex marketing landscapes with finesse.
Lauren's editorial standards and strong leadership skills empower her team to produce high-quality content that not only engages but also informs. Her proficiency in channel strategy and team management ensures that every campaign is executed with precision and creativity. As a forward-thinking marketer, Lauren continues to explore new avenues for innovation, positioning Streetsense at the forefront of the ever-evolving marketing landscape. Whether through copywriting, journalism, or strategic partnerships, she remains dedicated to driving impactful marketing solutions that resonate with audiences and elevate brand experiences.
