Lauren Shyman serves as the Director of Fine Fragrance Development at Robertet Group, where she leverages over 20 years of extensive global experience in the beauty and fragrance industry. In her current role, Lauren is instrumental in driving innovative fragrance solutions that not only meet...
Lauren Shyman serves as the Director of Fine Fragrance Development at Robertet Group, where she leverages over 20 years of extensive global experience in the beauty and fragrance industry. In her current role, Lauren is instrumental in driving innovative fragrance solutions that not only meet market demands but also resonate deeply with consumers. Her acute olfactive ability allows her to provide precise and creative direction to her team of talented perfumers, fostering an environment of collaboration and artistic exploration.
Under her leadership, key projects have included the development of signature fragrances for high-profile beauty brands, where her strategic vision has led to successful product launches that capture the essence of contemporary consumer preferences. Lauren's expertise spans multiple product categories, from personal care to luxury perfumes, enabling her to adapt and thrive in a rapidly evolving market landscape.
Her commitment to excellence is complemented by her skills in new business development and marketing strategy, which she utilizes to enhance Robertet Group's position as a leader in fragrance innovation. Lauren is also a passionate advocate for the power of storytelling in fragrance marketing, often engaging in public speaking and event planning to share insights on the emotional connections that scents create. With a strong foundation in social media marketing, she effectively communicates the brand's narrative, ensuring that each fragrance launch is not just a product, but an experience that resonates with consumers on a personal level.
