As the Director of Marketing at CCS - Customer Contact Services, Lauren Littlefield plays a pivotal role in shaping the company’s brand narrative and driving customer engagement through innovative marketing strategies. With extensive experience in marketing communications and public relations, Lauren is adept at crafting...
As the Director of Marketing at CCS - Customer Contact Services, Lauren Littlefield plays a pivotal role in shaping the company’s brand narrative and driving customer engagement through innovative marketing strategies. With extensive experience in marketing communications and public relations, Lauren is adept at crafting compelling narratives that resonate with target audiences. Her current focus includes the development and execution of a comprehensive marketing strategy for CCS and its brands, Customer Traac and Answer National, aimed at attracting new customers in a competitive landscape.
Lauren's expertise in digital marketing and social media is instrumental in designing and implementing campaigns that not only inform but also motivate potential clients to explore the benefits of outsourcing customer contact services. She leverages her skills in market research and corporate brand image management to ensure that CCS remains at the forefront of industry trends and customer needs. By overseeing the production of engaging content, Lauren highlights the unique advantages of CCS's offerings, effectively communicating their value proposition to a diverse audience.
In addition to her marketing acumen, Lauren's strong interpersonal skills and problem-solving abilities enable her to collaborate effectively with cross-functional teams, ensuring that all marketing initiatives are aligned with the company's strategic goals. Her well-rounded background in media relations, event planning, and TV production further enhances her capability to create impactful marketing campaigns. As a quick study in technology, Lauren continuously explores new tools and platforms to optimize marketing efforts, making her a key asset to CCS in navigating the ever-evolving digital landscape.
