As the Brand Marketing Manager for Madden NFL at Electronic Arts (EA), Lauren Kohn plays a pivotal role in shaping the marketing landscape for one of the most iconic sports video game franchises globally. With a keen focus on developing comprehensive brand campaigns, Lauren leads...
As the Brand Marketing Manager for Madden NFL at Electronic Arts (EA), Lauren Kohn plays a pivotal role in shaping the marketing landscape for one of the most iconic sports video game franchises globally. With a keen focus on developing comprehensive brand campaigns, Lauren leads initiatives that span from initial concept through to full execution, ensuring that each campaign resonates with the target audience and aligns with EA's strategic goals. Her expertise in business strategy and public relations allows her to craft compelling narratives that not only drive user acquisition but also enhance player retention and loyalty.
Lauren collaborates closely with cross-functional teams, including product development, creative, and analytics, to deliver innovative marketing solutions that leverage data-driven insights. Her ability to program manage campaigns ensures that they are executed on time and within budget, while her proficiency in tools like Marketo and Microsoft Excel enables her to analyze campaign performance and optimize future efforts effectively.
Key projects under her leadership have included immersive out-of-home experiences that engage fans beyond the screen, as well as live service campaigns that keep the Madden community active and invested year-round. Lauren's public speaking skills and proficiency in creating impactful presentations using PowerPoint have also been instrumental in communicating campaign strategies to stakeholders and partners. By blending her passion for gaming with a sustainable business approach, Lauren Kohn continues to elevate the Madden NFL brand, ensuring its place at the forefront of the sports gaming industry.
