As the Regional Director of Marketing and Business Development at Primary Residential Mortgage (PRMI), Lauren Jamieson plays a pivotal role in driving the company's growth and enhancing its market presence. With eight years of experience in the mortgage and real estate sectors, Lauren brings a...
As the Regional Director of Marketing and Business Development at Primary Residential Mortgage (PRMI), Lauren Jamieson plays a pivotal role in driving the company's growth and enhancing its market presence. With eight years of experience in the mortgage and real estate sectors, Lauren brings a wealth of knowledge and expertise to her position. She is dedicated to implementing comprehensive marketing and sales strategies that not only elevate PRMI's brand but also empower Regional Loan Officers and their Real Estate Partners to achieve their business goals.
In her current role, Lauren oversees the Inside Sales team, where she administers innovative business development and lead generation strategies that are tailored to meet the unique needs of the market. Her hands-on approach ensures that the marketing team effectively manages tasks across various platforms, including social media and the company website, to maximize engagement and reach. Lauren's proficiency in CRM software and digital marketing enables her to analyze market trends and customer behaviors, allowing her to craft targeted campaigns that resonate with potential clients.
Passionate about fostering strong relationships, Lauren excels in interpersonal communication and sales presentations, which are essential for building trust with clients and partners alike. Her commitment to excellence is reflected in her ability to conduct thorough market research, ensuring that PRMI remains competitive and relevant in an ever-evolving industry. Through her leadership, Lauren not only drives marketing initiatives but also cultivates a culture of collaboration and innovation within her team, ultimately contributing to PRMI's mission of delivering exceptional service to clients.
