As the Vice President of Marketing for the Atlanta Braves, Lauren Abernethy plays a pivotal role in shaping the marketing landscape of The Battery Atlanta, a vibrant mixed-use development that serves as the heartbeat of the Braves' fan experience. With a robust background in highly...
As the Vice President of Marketing for the Atlanta Braves, Lauren Abernethy plays a pivotal role in shaping the marketing landscape of The Battery Atlanta, a vibrant mixed-use development that serves as the heartbeat of the Braves' fan experience. With a robust background in highly competitive retail and property management markets, Lauren leverages her expertise to craft innovative marketing strategies that drive customer engagement and enhance tenant performance. Her strategic vision encompasses the creation and implementation of dynamic marketing programs designed to boost customer traffic and tenant sales, ultimately fostering a thriving community atmosphere.
Lauren's leadership is characterized by her meticulous approach to product development and her keen ability to monitor industry trends, ensuring that The Battery Atlanta remains at the forefront of consumer preferences and market demands. She excels in building mutually beneficial relationships with a diverse array of stakeholders, including partners, retailers, advertisers, and grassroots organizations. By employing her skills in event planning and business development, Lauren orchestrates compelling marketing initiatives that resonate with both local residents and visitors alike.
Her commitment to excellence is evident in her ability to assess market needs and identify potential customers, allowing her to tailor marketing efforts that not only drive sales but also enhance the overall brand experience of the Atlanta Braves. Through her innovative mindset and strategic acumen, Lauren Abernethy continues to elevate The Battery Atlanta as a premier destination for entertainment and community engagement, solidifying her reputation as a leader in the marketing field.
