Laurel Goverman is a dynamic force in the branding and design landscape, serving as the Founder and Principal of Neon Bobcat, a strategy shop dedicated to redefining how brands connect with their audiences. With a fervent passion for strategic brand consulting, Laurel leverages her extensive...
Laurel Goverman is a dynamic force in the branding and design landscape, serving as the Founder and Principal of Neon Bobcat, a strategy shop dedicated to redefining how brands connect with their audiences. With a fervent passion for strategic brand consulting, Laurel leverages her extensive expertise in creative strategy and marketing communications to guide clients through their most complex challenges. At Neon Bobcat, she has spearheaded key projects that not only elevate brand identities but also foster meaningful experiences for customers. Her approach is deeply rooted in collaboration, ensuring that every solution is tailored to the unique needs of her clients and their stakeholders.
Under Laurel's leadership, Neon Bobcat has become synonymous with innovation and excellence, as she brings her trademark enthusiasm and chutzpah to every project. By rejecting mediocrity and the status quo, she empowers brands to embrace their authentic selves and navigate the ever-evolving marketplace. Her proficiency in account management and sales complements her creative vision, allowing her to build strong, lasting partnerships that drive results. Additionally, her skills in foreign language and moderation, particularly in Spanish, enhance her ability to connect with diverse audiences, making her a valuable asset in today’s global economy.
Laurel's commitment to people—clients, colleagues, and customers alike—underscores her belief that meaningful engagement is the cornerstone of successful branding. Whether through innovative design strategies or impactful marketing communications, she is dedicated to helping brands not just survive but thrive in a competitive landscape. At Neon Bobcat, Laurel Goverman is not just shaping brands; she is crafting stories that resonate and inspire.
