Laure Custodero is a seasoned Marketing & Communication Director at EVOLUDERM, bringing over 16 years of extensive experience in strategic and operational marketing, with a particular focus on the beauty industry. Her expertise spans 12 years in strategic marketing across cosmetics, toiletries, fragrances, and skincare,...
Laure Custodero is a seasoned Marketing & Communication Director at EVOLUDERM, bringing over 16 years of extensive experience in strategic and operational marketing, with a particular focus on the beauty industry. Her expertise spans 12 years in strategic marketing across cosmetics, toiletries, fragrances, and skincare, allowing her to navigate the complexities of brand positioning and market segmentation effectively. At EVOLUDERM, Laure is instrumental in defining the brand’s marketing and communication strategies, both in France and internationally. She leverages her deep understanding of brand and distribution channels, which encompass mass market, mid-range, and luxury segments, to enhance the company's market presence.
Currently, Laure is spearheading key projects aimed at developing the face care range and diversifying the body care offerings. Her role involves crafting comprehensive marketing and commercial support materials, including brand books, catalogs, and press kits, which are essential for communicating the brand's unique value proposition. Additionally, her international market expertise, particularly in Europe and the US, enables her to tailor strategies that resonate with diverse consumer bases. Laure's adeptness in e-commerce and her strategic insights into the beauty sector position her as a pivotal figure in driving EVOLUDERM's growth and innovation. Her commitment to excellence in marketing strategy and product conception ensures that EVOLUDERM continues to thrive in a competitive landscape, making her a key player in the beauty industry.
