Laura Shortway is a dynamic Sales and Marketing Specialist at TireHub, where her expertise in managing marketing and sales contracts has propelled the company to new heights. With a proven track record of securing multi-million dollar contracts across various industries, Laura has become a pivotal...
Laura Shortway is a dynamic Sales and Marketing Specialist at TireHub, where her expertise in managing marketing and sales contracts has propelled the company to new heights. With a proven track record of securing multi-million dollar contracts across various industries, Laura has become a pivotal force in driving growth and customer engagement. Her strategic approach to lead generation and comprehensive authorship of sales proposals has resulted in the acquisition of over 100 new customers, even amidst the unique challenges presented by 2020, which saw a remarkable 17% increase in sales for her branch.
At TireHub, Laura excels in creating compelling sales collateral that resonates with potential clients, leveraging her skills in email marketing and public relations to enhance brand visibility and customer outreach. Her proficiency in cloud-based collaboration tools and sales databases allows her to streamline processes, ensuring that customer orders and inquiries are handled efficiently. Laura's commitment to teamwork and training empowers her colleagues, fostering a collaborative environment that drives collective success.
In addition to her core competencies, Laura is adept at analyzing marketing reports to inform strategic decisions, ensuring that TireHub remains competitive in the ever-evolving tire industry. Her ability to adapt and innovate in response to market trends positions her as a thought leader within the organization. As she continues to build relationships and expand TireHub's customer base, Laura Shortway exemplifies the qualities of a dedicated and results-driven professional, committed to excellence in sales and marketing.
