As the Chief Marketing Officer at Freddy's Frozen Custard & Steakburgers, Laura Rueckel plays a pivotal role in steering the marketing strategy for a rapidly growing brand with over 500 locations across 38 states and Canada. With a robust background in consumer packaged goods (CPG),...
As the Chief Marketing Officer at Freddy's Frozen Custard & Steakburgers, Laura Rueckel plays a pivotal role in steering the marketing strategy for a rapidly growing brand with over 500 locations across 38 states and Canada. With a robust background in consumer packaged goods (CPG), retail, and the restaurant industry, Laura leverages her expertise in brand and channel strategies to enhance Freddy's market presence. Under her leadership, the marketing team has successfully executed omnichannel marketing campaigns that resonate with diverse consumer segments, driving both brand awareness and customer loyalty.
Laura's strategic vision is evident in key projects that focus on digital transformation and innovation. By integrating cutting-edge digital strategies into Freddy's marketing framework, she has not only enhanced the customer experience but also optimized e-commerce initiatives that align with modern consumer behaviors. Her commitment to product development and merchandising ensures that Freddy's offerings remain competitive and appealing, while her leadership fosters a culture of high performance and collaboration within the marketing team.
With a keen understanding of business strategy and brand architecture, Laura is adept at navigating the complexities of the restaurant landscape. Her ability to build and lead high-performance teams has been instrumental in executing Freddy's growth initiatives, positioning the brand as a leader in the frozen custard and steakburger market. As Freddy's continues to expand, Laura Rueckel's insights and innovative approach will undoubtedly play a crucial role in shaping the brand's future trajectory.
