As the Senior Director of Customer Events at UKG, Laura Poggi plays a pivotal role in shaping the company’s engagement strategy through dynamic and impactful events. With over 16 years of experience in B2B marketing, Laura has honed her expertise in crafting integrated marketing strategies...
As the Senior Director of Customer Events at UKG, Laura Poggi plays a pivotal role in shaping the company’s engagement strategy through dynamic and impactful events. With over 16 years of experience in B2B marketing, Laura has honed her expertise in crafting integrated marketing strategies that resonate with diverse audiences. Her leadership is particularly evident in the execution of UKG Aspire, the company’s flagship annual customer conference, which serves as a vital platform for fostering relationships, sharing insights, and showcasing innovative solutions in the Human Capital Management (HCM) space.
Laura’s strategic vision extends beyond large-scale conferences; she also oversees regional user group events, known as UKG Huddles, which are designed to create intimate, interactive environments for customers to connect and collaborate. Her hands-on approach ensures that each event is meticulously planned, leveraging her skills in event management, email marketing, and web analytics to drive attendance and engagement. By integrating feedback and data-driven insights, Laura continuously refines the customer experience, ensuring that each event not only meets but exceeds expectations.
Her proficiency in sales operations and product marketing further enhances her ability to align customer events with broader business objectives, fostering a cohesive narrative that highlights UKG’s commitment to customer success. As a passionate advocate for community building within the SaaS industry, Laura is dedicated to creating memorable experiences that empower customers, cultivate loyalty, and drive long-term partnerships. Through her innovative leadership, she is transforming the landscape of customer engagement at UKG, setting new standards for excellence in event strategy and execution.
