Laura Perrott is a seasoned marketing professional with over 15 years of experience in the Business to Business (B2B) sector, currently serving as the Women@Colt Events and Partnership Lead at Colt Technology Services. In this pivotal role, Laura champions initiatives that promote diversity and inclusion...
Laura Perrott is a seasoned marketing professional with over 15 years of experience in the Business to Business (B2B) sector, currently serving as the Women@Colt Events and Partnership Lead at Colt Technology Services. In this pivotal role, Laura champions initiatives that promote diversity and inclusion within the telecommunications industry, leveraging her expertise to create impactful events and partnerships that empower women in technology. Her commitment to fostering environments where everyone can thrive aligns seamlessly with Colt's core values, driving a culture of innovation and collaboration.
Laura's strategic acumen is evident in her responsibilities, which include the global positioning of Colt’s brand and the execution of integrated marketing campaigns across multiple channels. She is adept at demand generation, utilizing a blend of organic and paid marketing strategies, including PPC, display advertising, and content marketing, to enhance brand visibility and drive customer engagement. Her proficiency in account-based marketing ensures that Colt effectively targets key accounts, optimizing the customer journey from awareness to conversion.
In addition to her marketing prowess, Laura is a strong advocate for internal communications, ensuring that messaging is consistent and resonates with both employees and external stakeholders. Her skills in digital marketing strategy and customer engagement are instrumental in managing Colt's global website, creating a seamless online experience that reflects the brand's commitment to excellence. By combining her innovative mindset with a data-driven approach, Laura continues to elevate Colt Technology Services' brand presence while championing the importance of diversity in the tech landscape.
