As a Demand Generation and Paid Search Specialist at Thryve, Laura Pechenik plays a pivotal role in driving the company’s marketing initiatives and enhancing its brand presence in the competitive landscape of digital communications. Thryve, an innovative A.I. texting platform, empowers organizations to foster personalized...
As a Demand Generation and Paid Search Specialist at Thryve, Laura Pechenik plays a pivotal role in driving the company’s marketing initiatives and enhancing its brand presence in the competitive landscape of digital communications. Thryve, an innovative A.I. texting platform, empowers organizations to foster personalized and engaging interactions through seamless two-way texting. Laura’s expertise in B2B demand generation marketing is instrumental in crafting full-funnel paid media campaigns that not only amplify brand awareness but also drive measurable sales growth.
Leveraging her Meta advertising certification, Laura excels in managing comprehensive paid social campaigns that resonate with target audiences. Her proficiency in tools like HubSpot, Google AdWords, and Google Analytics allows her to analyze data effectively, optimize campaign performance, and ensure that every marketing dollar is spent wisely. Laura’s strategic approach to audience development and content strategy ensures that Thryve’s messaging is not only relevant but also compelling, fostering deeper connections with potential clients.
In addition to her technical skills, Laura’s background in event management and design thinking enhances her ability to create engaging marketing experiences that resonate with diverse stakeholders. Her passion for fintech and social media marketing further enriches Thryve’s outreach efforts, enabling the company to stay ahead of industry trends and maintain a competitive edge. As part of a dynamic marketing squad that embodies an entrepreneurial spirit, Laura is committed to driving Thryve’s mission of revolutionizing digital communications through innovative solutions that prioritize human connection.
