Laura McDonald is the Design Director at Amherst Holdings, where she spearheads innovative design strategies that enhance the aesthetic and functional appeal of residential properties. With a robust background in high-pressure environments, Laura previously served as a Project Lead Designer for Bravo and HGTV’s renowned...
Laura McDonald is the Design Director at Amherst Holdings, where she spearheads innovative design strategies that enhance the aesthetic and functional appeal of residential properties. With a robust background in high-pressure environments, Laura previously served as a Project Lead Designer for Bravo and HGTV’s renowned design duo, Cortney and Robert Novogratz. In this role, she excelled in managing rapid-fire renovations and high-impact makeovers, showcasing her ability to deliver stunning results on tight budgets and timelines.
At Amherst Residential, Laura leverages her extensive expertise in concept development and furniture selection to create spaces that resonate with modern living while maintaining a keen eye for detail. Her proficiency in tools such as Adobe InDesign and AutoCAD allows her to visualize and execute complex design projects seamlessly. Laura's role involves not only overseeing multiple projects simultaneously but also engaging in client presentations that effectively communicate her design vision and foster collaboration.
Key projects under her leadership at Amherst include the revitalization of multifamily housing units, where she integrates sustainable design practices and contemporary aesthetics to elevate the resident experience. Laura’s commitment to excellence is evident in her ability to navigate the intricacies of the design process, from initial concept to final execution, ensuring that each project reflects the unique character of its environment. Her strong communication skills and experience in trade shows further enhance her capability to connect with clients and industry partners, solidifying her position as a thought leader in residential design.
