As a Communications Associate at QuestBridge, Laura Martin plays a pivotal role in bridging the gap between high school students and the opportunities available to them through higher education. With a strong foundation in higher education marketing since 2020, Laura leverages her expertise as a...
As a Communications Associate at QuestBridge, Laura Martin plays a pivotal role in bridging the gap between high school students and the opportunities available to them through higher education. With a strong foundation in higher education marketing since 2020, Laura leverages her expertise as a multimedia digital creative to craft compelling narratives that resonate with diverse audiences. Her current responsibilities involve generating innovative content strategies that effectively engage high school students and partner organizations, ensuring that QuestBridge's mission of connecting talented students with top colleges is communicated clearly and creatively.
Laura's proficiency in graphic design and content creation is evident in her ability to design, write, and edit engaging materials for various channels, including email campaigns, social media platforms, and video content. Her mastery of the Adobe Creative Suite, including tools like Photoshop, InDesign, and Muse, allows her to produce visually stunning graphics that enhance the storytelling aspect of QuestBridge’s outreach efforts. Additionally, her skills in social media management enable her to cultivate an online presence that not only informs but also inspires students to pursue their educational dreams.
Key projects Laura has spearheaded include the development of targeted social media campaigns that highlight success stories of QuestBridge alumni, as well as the creation of informative video content that demystifies the college application process. By collaborating closely with her team, Laura ensures that all communications align with the overarching goals of the high school and partner outreach teams, fostering a supportive community that empowers students to navigate their educational journeys with confidence. Her dedication to innovative content creation and strategic communication makes her an invaluable asset to QuestBridge and the students it serves.
