Laura Kern serves as the Senior Director of Web and Digital Strategy at Rollins College, where she plays a pivotal role in shaping the institution's digital presence and marketing initiatives. With a strong passion for enhancing communications, Laura leads a talented team dedicated to developing...
Laura Kern serves as the Senior Director of Web and Digital Strategy at Rollins College, where she plays a pivotal role in shaping the institution's digital presence and marketing initiatives. With a strong passion for enhancing communications, Laura leads a talented team dedicated to developing and executing a long-term strategy that aligns with the College's mission and goals. Her expertise in digital marketing and public relations is instrumental in driving innovative campaigns that elevate the College's reputation and engage prospective students.
In her current role, Laura oversees the College's digital advertising and web-based lead generation strategies, ensuring that they are both effective and data-driven. She is particularly focused on optimizing the enrollment funnel for the College of Liberal Arts, utilizing conversion rate optimization (CRO) tactics to enhance user experience and increase enrollment rates. Laura's commitment to community building and brand development is evident in her collaborative approach, as she supports her team of four direct reports in executing creative and impactful marketing strategies.
Laura's proficiency in various skills, including content development, PPC, and event management, allows her to craft compelling narratives that resonate with diverse audiences. Her entrepreneurial spirit drives her to stay ahead of digital marketing trends, ensuring that Rollins College remains competitive in the ever-evolving landscape of higher education. Through her leadership, Laura Kern continues to foster a culture of innovation and excellence, making significant contributions to the College's growth and success.
