Laura Kelly serves as the Vice President of Marketing at JTC Americas, where she leverages over 20 years of extensive experience in global brand building and integrated marketing strategies. In her current role, Laura is instrumental in shaping the company's go-to-market strategies, ensuring alignment with...
Laura Kelly serves as the Vice President of Marketing at JTC Americas, where she leverages over 20 years of extensive experience in global brand building and integrated marketing strategies. In her current role, Laura is instrumental in shaping the company's go-to-market strategies, ensuring alignment with corporate goals and driving measurable results. Her expertise spans a wide array of marketing disciplines, including demand generation, content marketing, and public relations, making her a key player in enhancing JTC’s market presence.
At JTC Americas, Laura leads a dynamic team responsible for executing comprehensive marketing initiatives that encompass brand strategy, advertising, and social media campaigns. She excels in developing innovative demand generation programs that not only engage target audiences but also facilitate sales enablement through effective content creation and event management. Her strategic oversight of trade shows, seminars, and other promotional events has significantly contributed to the company’s visibility and client acquisition efforts.
Laura’s proficiency in marketing automation and database marketing allows her to implement data-driven strategies that optimize customer segmentation and enhance campaign effectiveness. Her collaborative approach fosters cross-functional teamwork, ensuring that marketing activities align seamlessly with sales objectives and overall business strategies. With a keen eye for emerging trends and a commitment to excellence, Laura Kelly continues to drive impactful marketing initiatives that position JTC Americas as a leader in the industry.
