As the Senior Director of Communications at Media Matters for America, Laura Keiter leverages her extensive expertise in public relations to craft and execute innovative communication strategies that resonate across both digital and traditional media platforms. With a proven track record in the non-profit sector,...
As the Senior Director of Communications at Media Matters for America, Laura Keiter leverages her extensive expertise in public relations to craft and execute innovative communication strategies that resonate across both digital and traditional media platforms. With a proven track record in the non-profit sector, Laura is adept at navigating the complexities of political communications, ensuring that progressive narratives are effectively amplified in regional, national, and international media. Her leadership in developing strategic communications campaigns has resulted in high-profile media placements that not only elevate the organization’s mission but also engage key stakeholders in meaningful dialogue.
Laura's role encompasses overseeing the media strategy for executive leadership, where she identifies thought leadership opportunities and meticulously prepares for critical media engagements. Her ability to juggle competing priorities while maintaining a focus on high-level strategic thinking allows her to seamlessly transition from planning to tactical execution. This skill set is particularly vital in crisis communications, where timely and effective messaging can significantly impact public perception.
In addition to her strategic prowess, Laura is committed to fostering a collaborative environment that empowers her team to excel in media relations and communications planning. Her expertise in crafting compelling press releases and managing social media campaigns further enhances Media Matters' ability to connect with diverse audiences. As a passionate advocate for progressive causes, Laura Keiter continues to drive impactful communications that not only inform but also inspire action within the communities they serve.
