As the North America Market Research Director at Parfums Christian Dior since 2018, Laura Jannat has established herself as a pivotal figure in the luxury goods sector, particularly in high-end consumer markets encompassing fashion, accessories, perfumes, cosmetics, and children's clothing. With a keen focus on...
As the North America Market Research Director at Parfums Christian Dior since 2018, Laura Jannat has established herself as a pivotal figure in the luxury goods sector, particularly in high-end consumer markets encompassing fashion, accessories, perfumes, cosmetics, and children's clothing. With a keen focus on delivering comprehensive and accurate market insights, Laura employs a variety of methodologies, including surveys and statistical analyses, to distill actionable conclusions that inform corporate strategies. Her expertise in market research is not only foundational for decision-making but also instrumental in identifying emerging trends and consumer preferences within the competitive landscape of luxury brands.
Laura's role involves spearheading innovative research projects that align with Dior's strategic objectives, ensuring that the brand remains at the forefront of market dynamics. She meticulously organizes and curates these projects, leveraging her skills in marketing management and overseas market development to enhance Dior's positioning in North America. By analyzing consumer behavior and market conditions, Laura provides invaluable support that drives product development and marketing initiatives, particularly as Dior Menswear has transitioned to an independent brand.
Her ability to navigate the complexities of the luxury market, combined with her strong analytical skills, enables her to uncover insights that resonate with discerning consumers. As a leader in market research, Laura Jannat continues to contribute significantly to Dior's success, ensuring that the brand not only meets but anticipates the evolving needs of its clientele in an ever-changing marketplace.
