Laura Hawkins serves as the Director of Bath Accessories and Shower Doors at Liberty Hardware, where she leverages her extensive background in product marketing to drive innovation and growth within the company’s diverse product lines. With a robust skill set in management, marketing strategy, and...
Laura Hawkins serves as the Director of Bath Accessories and Shower Doors at Liberty Hardware, where she leverages her extensive background in product marketing to drive innovation and growth within the company’s diverse product lines. With a robust skill set in management, marketing strategy, and business process improvement, Laura is a pivotal figure in shaping the consumer experience and enhancing brand visibility in a competitive market. Her role involves the meticulous development and execution of yearly marketing plans that encompass critical elements such as product positioning, pricing strategies, promotional activities, and omni-channel communications.
At Liberty Hardware, Laura is recognized as a key consumer expert, adept at identifying and analyzing market trends to uncover new opportunities for growth. She leads cross-functional teams to create and implement comprehensive category roadmaps that align with both in-store and online retail strategies. Her expertise in competitive analysis and product development ensures that Liberty Hardware remains at the forefront of innovation, meeting the evolving needs of consumers while maximizing productivity.
Laura's strong interpersonal skills facilitate collaboration across departments, fostering a culture of teamwork and shared objectives. Her proficiency in market planning and problem-solving empowers her to navigate challenges effectively, ensuring that the company not only meets but exceeds its strategic goals. With a Bachelor’s degree in Business Administration and Management from the University of North Carolina at Greensboro, Laura combines academic knowledge with practical experience to drive meaningful results in the bath accessories and shower doors sector. Her commitment to excellence and passion for the industry make her an invaluable asset to Liberty Hardware and its mission to deliver quality products that enhance everyday living.
