Laura Elgueta is currently making significant strides at Deloitte as the Activations Lead for InsightIQ, where she harnesses her passion for digital marketing and social media to drive impactful brand strategies. With a keen understanding of the dynamic landscape of digital marketing, Laura excels in...
Laura Elgueta is currently making significant strides at Deloitte as the Activations Lead for InsightIQ, where she harnesses her passion for digital marketing and social media to drive impactful brand strategies. With a keen understanding of the dynamic landscape of digital marketing, Laura excels in crafting comprehensive activation strategies that encompass paid, owned, and earned media. Her role as a subject matter expert allows her to lead initiatives that transform data insights into actionable marketing strategies, ensuring that brands not only reach their target audiences but also engage them in meaningful ways.
At Deloitte, Laura is at the forefront of key projects that leverage advanced analytics and consumer insights to optimize campaign performance. Her expertise in digital communication strategy and search engine optimization (SEO) enables her to create tailored marketing solutions that resonate with consumers and elevate brand visibility. Laura's leadership skills shine as she collaborates with cross-functional teams, guiding them through the complexities of event management and content marketing to deliver cohesive and memorable brand experiences.
In addition to her professional pursuits, Laura is passionate about exploring innovative approaches to customer experience design and podcasting, further enhancing her skill set in the ever-evolving digital landscape. Her enthusiasm for digital marketing is not just a career; it’s a calling that fuels her drive to stay ahead of industry trends, ensuring that she and her clients remain agile and competitive in a fast-paced environment. Laura Elgueta is not just a marketer; she is a visionary leader dedicated to unlocking the full potential of brands in the digital age.
