Laura Eisman is an award-winning creative director and serial entrepreneur, currently making waves in the cannabis industry as the Co-Founder of Her Highness NYC. This innovative brand is dedicated to redefining the cannabis experience for women, offering a range of luxury THC and CBD products...
Laura Eisman is an award-winning creative director and serial entrepreneur, currently making waves in the cannabis industry as the Co-Founder of Her Highness NYC. This innovative brand is dedicated to redefining the cannabis experience for women, offering a range of luxury THC and CBD products that are thoughtfully designed with female-friendly formulas. Under Laura's visionary leadership, Her Highness has successfully positioned itself as a female-first lifestyle brand, bridging the gap between cannabis and women's wellness. The brand’s ethos revolves around creating products that not only cater to the canna-curious but also enhance the everyday lives of seasoned users, all while embodying high-end design aesthetics.
At Her Highness, Laura spearheads key projects that focus on integrated marketing strategies, digital media, and content strategy, ensuring that the brand resonates with its target audience. Her expertise in digital marketing and public relations has been instrumental in building a strong community around the brand, fostering engagement through compelling storytelling and authentic connections. Laura’s background in art direction and photography further enriches Her Highness’s visual identity, creating a luxurious yet approachable image that appeals to women seeking quality cannabis products.
With a keen understanding of the evolving cannabis landscape, Laura Eisman is not just a leader but a trailblazer, advocating for the normalization of cannabis use among women. Her commitment to empowering women through thoughtfully crafted products and innovative marketing strategies positions Her Highness as a frontrunner in the cannabis lifestyle sector, making a significant impact on how women perceive and engage with cannabis culture.