As the Director of Content Marketing at Riskified, Laura Dobbins leverages over a decade of experience in B2B technology to craft compelling narratives that resonate with diverse audiences. Her current role involves not only rebooting the content program but also strategically building out pillar content...
As the Director of Content Marketing at Riskified, Laura Dobbins leverages over a decade of experience in B2B technology to craft compelling narratives that resonate with diverse audiences. Her current role involves not only rebooting the content program but also strategically building out pillar content for major foundational campaigns. One of her standout achievements includes deriving over 50 content pieces from a single research report, which successfully generated nearly 200 Marketing Qualified Leads (MQLs) within just three months. This impressive feat underscores her expertise in demand generation and online marketing, showcasing her ability to translate complex data into accessible, engaging stories.
Laura’s commitment to evolving the company’s brand voice has been pivotal in enhancing storytelling impact. By steering the brand toward a more human and relatable tone, she has fostered deeper connections with potential clients and partners, making Riskified’s messaging more approachable and effective. Her strategic vision extends to rebuilding the content team, where she has successfully integrated two full-time professionals and a robust freelance bench to ensure a steady flow of innovative content.
With a strong foundation in digital strategy, brand management, and multi-channel marketing, Laura excels at aligning content initiatives with broader business objectives. Her proficiency in search engine optimization (SEO) and creative strategy further amplifies the reach and effectiveness of the content she produces. As she continues to drive Riskified’s content marketing efforts, Laura remains dedicated to creating impactful narratives that not only inform but also inspire action within the ever-evolving landscape of e-commerce and fraud prevention.
