As the Vice President of Marketing at Tongass Federal Credit Union, Laura Castetter brings over 20 years of extensive experience in both digital and traditional marketing strategies to the forefront of her role. With a proven track record of collaborating with a diverse range of...
As the Vice President of Marketing at Tongass Federal Credit Union, Laura Castetter brings over 20 years of extensive experience in both digital and traditional marketing strategies to the forefront of her role. With a proven track record of collaborating with a diverse range of clients—from multinational corporations to dedicated solopreneurs—Laura specializes in crafting mission-driven marketing campaigns that resonate with non-profit and community-focused organizations. Her expertise in accessible design ensures that all communications are inclusive and effectively reach all members of the Southeast Alaska community.
Laura's current projects at Tongass Federal Credit Union highlight her commitment to enhancing member engagement and promoting financial literacy. By leveraging her skills in email marketing, social media marketing, and direct mail, she has successfully implemented comprehensive campaigns that not only elevate the credit union's brand but also foster a sense of community among members. Her proficiency in tools such as Adobe Creative Suite, MailChimp, and Constant Contact allows her to create visually compelling content that drives engagement and supports the credit union’s mission.
In her role, Laura is also responsible for overseeing external communications, ensuring that the credit union's vision is consistently conveyed across all channels. Her strategic approach to proposal writing and advertising has led to successful partnerships and initiatives that align with the credit union's goals. As a Facebook Certified Digital Marketing Associate and Google Ads Certified professional, Laura stays ahead of industry trends, continuously refining her strategies to meet the evolving needs of the community she serves. Through her leadership, Tongass Federal Credit Union not only strengthens its brand presence but also plays a pivotal role in empowering its members with the financial tools and knowledge they need to thrive.
