Laura Casanova is a seasoned Marketing Communications Consultant at Casanova Communications, where she leverages her extensive expertise to drive impactful marketing strategies for a diverse range of clients. With a proven track record of delivering exceptional results, Laura has been instrumental in achieving a remarkable...
Laura Casanova is a seasoned Marketing Communications Consultant at Casanova Communications, where she leverages her extensive expertise to drive impactful marketing strategies for a diverse range of clients. With a proven track record of delivering exceptional results, Laura has been instrumental in achieving a remarkable 280% sales growth for a fast-growing health care benefits company, translating to millions in additional downstream revenue. Her strategic approach includes developing integrated marketing campaigns that not only elevate brand presence but also drive sales and enhance awareness of her clients' products and services.
At Casanova Communications, Laura has spearheaded key projects that have significantly improved client performance metrics. For instance, her initiatives led to a 35% increase in online member registrations and a staggering 65% rise in e-prescribing usage for a pharmacy benefits company, showcasing her ability to blend effective communication strategies with innovative website design. Her expertise in B2B marketing strategy and content marketing enables her to create compelling narratives that resonate with target audiences, fostering deeper engagement and loyalty.
Laura's satisfied clients, including industry leaders like Empower Retirement, Great-West Financial, and DaVita Kidney Care, attest to her skill in developing editorial calendars and managing CRM systems that streamline communication efforts. Her leadership in program management ensures that every project is executed with precision and aligns with overarching business goals. With a keen eye for detail and a passion for driving results, Laura Casanova continues to be a pivotal force in transforming marketing communications within the health care and financial sectors.
