As the Director of B2B Sales and Events at Insomnia Cookies, Laura Carroll plays a pivotal role in driving the company’s growth through strategic partnerships and exceptional customer experiences. With over a decade of expertise in B2B sales, catering, and event management, Laura has successfully...
As the Director of B2B Sales and Events at Insomnia Cookies, Laura Carroll plays a pivotal role in driving the company’s growth through strategic partnerships and exceptional customer experiences. With over a decade of expertise in B2B sales, catering, and event management, Laura has successfully crafted and implemented innovative sales strategies that resonate with a diverse clientele, from corporate clients to special event planners. Her commitment to the Insomnia Cookies vision of “Warm Delicious Delivered” ensures that every bulk order and catering event not only meets but exceeds customer expectations.
Laura's leadership is characterized by her ability to leverage her extensive skills in sales operations, customer service, and online marketing to build lasting relationships with clients. She is adept at utilizing Salesforce.com to streamline sales processes and enhance customer loyalty, ensuring that each interaction is personalized and impactful. Her experience in military logistics further enriches her approach to managing complex orders and events, allowing her to navigate challenges with precision and efficiency.
Key projects under Laura's direction include the expansion of Insomnia Cookies' catering services for corporate events and the development of tailored packages for special occasions, which have significantly boosted sales and brand visibility. By fostering a culture of collaboration and innovation within her team, Laura not only drives revenue growth but also enhances the overall customer experience, solidifying Insomnia Cookies' reputation as a leader in the bakery industry. Her passion for delivering warm, delicious cookies is matched only by her dedication to creating memorable moments for customers across the nation.
