Laura Carrillo is a seasoned entertainment executive with over 20 years of experience, currently serving as the Senior Vice President of Creative Marketing at DreamWorks Animation. In her pivotal role, Laura expertly manages a dynamic team of 13 creative professionals, overseeing the development and execution...
Laura Carrillo is a seasoned entertainment executive with over 20 years of experience, currently serving as the Senior Vice President of Creative Marketing at DreamWorks Animation. In her pivotal role, Laura expertly manages a dynamic team of 13 creative professionals, overseeing the development and execution of more than 50 print and audiovisual projects annually, each with budgets reaching up to $1 million. Her strategic vision and hands-on leadership have been instrumental in implementing innovative marketing assets for original series streaming on platforms such as Netflix, Hulu, Amazon, and Peacock.
Laura’s expertise in marketing strategy and content development allows her to craft compelling narratives that resonate with diverse audiences, enhancing the visibility and impact of DreamWorks’ television offerings. She plays a crucial role in overseeing the creative marketing management for all DreamWorks TV shows and corporate initiatives, ensuring that each campaign aligns with the brand's overarching goals while fostering a positive and collaborative team culture.
Her proficiency in strategic planning and team motivation has led to improved creative workflows, enabling her team to thrive in fast-paced environments. Laura's strong vendor relations and communication skills further enhance her ability to drive successful advertising campaigns and theatrical productions. As a leader in the industry, she is not only dedicated to delivering high-quality marketing solutions but also committed to nurturing talent and promoting a culture of creativity within her organization. Laura Carrillo exemplifies the blend of creativity and strategic acumen necessary to excel in the competitive landscape of entertainment marketing.
