Laura C. Smith is a seasoned Senior Change Management Analyst at Acrisure, where she leverages over 20 years of extensive experience in leading transformative initiatives across the fintech, insurance, and risk management sectors. In her current role, Laura is instrumental in driving change management strategies...
Laura C. Smith is a seasoned Senior Change Management Analyst at Acrisure, where she leverages over 20 years of extensive experience in leading transformative initiatives across the fintech, insurance, and risk management sectors. In her current role, Laura is instrumental in driving change management strategies that align with Acrisure's rapid growth as a global insurance broker. Her expertise in designing and executing effective communication and training programs ensures that both employees and stakeholders are well-equipped to navigate the complexities of change.
At Acrisure, Laura has spearheaded several key projects aimed at enhancing operational efficiency and fostering a culture of adaptability. One notable initiative involved the implementation of a comprehensive change management framework that streamlined processes across departments, significantly improving employee engagement and productivity. Laura’s passion for helping organizations and individuals adapt to evolving environments is evident in her collaborative approach, where she actively engages with cross-functional teams to identify challenges and develop tailored solutions.
Her proficiency in integrated marketing and strategic planning complements her change management efforts, allowing her to effectively communicate the value of change initiatives to diverse audiences. Laura’s skills in marketing management, email marketing, and sales presentations further enhance her ability to drive stakeholder buy-in and support for new initiatives. As Acrisure continues to expand its offerings in commercial property and casualty, personal lines, and cyber services, Laura remains committed to ensuring that the organization not only adapts to change but thrives in it, ultimately contributing to the company’s mission of delivering exceptional insurance and financial solutions.
