Laura Beveridge is a dynamic expert in digital marketing, currently serving as the Director of Retention Marketing at drugstore.com, a subsidiary of Walgreens Co. With over a decade of experience in both B2C and B2B environments, Laura has honed her skills in driving significant revenue...
Laura Beveridge is a dynamic expert in digital marketing, currently serving as the Director of Retention Marketing at drugstore.com, a subsidiary of Walgreens Co. With over a decade of experience in both B2C and B2B environments, Laura has honed her skills in driving significant revenue growth for major brands, including Microsoft, AT&T, and Adobe. At drugstore.com, she leads a talented team of five marketing professionals, focusing on innovative email marketing strategies that have proven to be instrumental in generating 30% of the company’s yearly orders, translating to over $100 million in revenue.
In her role, Laura is responsible for the strategic development and execution of retention marketing initiatives that not only enhance customer loyalty but also maximize revenue from existing customers. She spearheads major promotional events, collaborating closely with cross-functional teams, including merchandising, IT, creative, and customer care, to ensure a seamless and engaging customer experience. Her expertise in segmentation and analytics allows her to tailor marketing strategies that resonate with diverse customer segments, driving engagement and conversion rates.
Laura's leadership style emphasizes collaboration and relationship management, fostering a culture of innovation within her team. By leveraging her extensive background in marketing strategy and product management, she continuously seeks to optimize retention efforts and enhance customer satisfaction. As a forward-thinking leader in the digital marketing landscape, Laura Beveridge is committed to pushing the boundaries of retention marketing, ensuring drugstore.com remains a leader in the competitive e-commerce space.
