Latrice T. is a dynamic Business Owner and Creative Digital Media Manager with over 15 years of experience in the digital marketing landscape. As the founder of Palette Pots, launched in 2020, she has successfully navigated the complexities of the retail environment, securing placements in...
Latrice T. is a dynamic Business Owner and Creative Digital Media Manager with over 15 years of experience in the digital marketing landscape. As the founder of Palette Pots, launched in 2020, she has successfully navigated the complexities of the retail environment, securing placements in prestigious retailers such as Showfields SOHO, West Elm, Home52, and Nordstrom, as well as online giants like Wayfair.com. Latrice’s expertise lies in her ability to blend creative vision with strategic execution, making her a subject matter expert in digital media and direct-to-consumer marketing.
At Palette Pots, Latrice manages and directs the use of e-commerce platforms, including Shopify and Klaviyo, to enhance product visibility and drive sales. Her strategic implementation of digital marketing initiatives has not only amplified the brand's online presence but has also significantly increased ROI. By leveraging her skills in project planning, content strategy, and KPI reporting, she has developed successful marketing campaigns that resonate with consumers and foster strong client relationships.
Latrice’s commitment to continuous improvement is evident in her approach to employee training and ad operations, ensuring that her team is equipped with the latest industry knowledge and tools. Her proficiency in integral ad science and Nielsen AdRelevance further enhances her ability to deliver targeted advertising solutions that meet the evolving needs of her clientele. With a keen eye for detail and a passion for innovation, Latrice T. is poised to lead Palette Pots into a new era of growth and success in the competitive digital marketplace.
