Larry O’Connor is a seasoned IT professional and entrepreneur with over 20 years of experience in the IT consultancy sector, currently serving as the Owner and Manager of Ranking Smartz Ltd. His extensive background includes the development and implementation of large-scale web-based solutions tailored for...
Larry O’Connor is a seasoned IT professional and entrepreneur with over 20 years of experience in the IT consultancy sector, currently serving as the Owner and Manager of Ranking Smartz Ltd. His extensive background includes the development and implementation of large-scale web-based solutions tailored for the financial market, which has equipped him with a deep understanding of complex systems and user needs. Transitioning from IT consultancy to online marketing, Larry founded Ranking Smartz Ltd to focus on traffic generation and conversion optimization for small and medium-sized businesses.
At Ranking Smartz Ltd, Larry specializes in creating and managing highly effective PPC (Pay-Per-Click) campaigns that drive targeted traffic and maximize ROI for his clients. His expertise in advanced tracking techniques allows him to measure campaign performance meticulously, ensuring that every marketing dollar is well spent. Larry's passion for conversion optimization is evident in his strategic approach to lead generation for service-based businesses and e-commerce solutions for retail clients. He employs a comprehensive suite of skills, including SEO, SEM, email marketing, and web analytics, to enhance online visibility and improve conversion rates.
Larry's commitment to staying ahead of industry trends and leveraging the latest technologies ensures that his clients benefit from cutting-edge strategies in online advertising. His ability to blend technical knowledge with marketing acumen makes him a valuable asset to any business looking to thrive in the digital landscape. As a thought leader in the field, Larry continues to share insights and best practices, empowering businesses to achieve their online marketing goals effectively.
