Larissa Crandall serves as the Vice President of Global Channel and Alliances at Veeam Software, where she leverages over two decades of experience in channel sales within the high-tech industry. In her current role, Larissa is instrumental in shaping and executing Veeam's global partner ecosystem...
Larissa Crandall serves as the Vice President of Global Channel and Alliances at Veeam Software, where she leverages over two decades of experience in channel sales within the high-tech industry. In her current role, Larissa is instrumental in shaping and executing Veeam's global partner ecosystem strategy, which encompasses a diverse range of partners, including Value-Added Resellers (VARs), Large Account Resellers (LARs), Global System Integrators (GSIs), distributors, service providers, and strategic alliances. Her leadership has been pivotal in driving revenue growth and enhancing customer retention through innovative partnership models and collaborative go-to-market strategies.
Under Larissa's guidance, Veeam has launched several key projects aimed at expanding its market reach and fortifying its position as a leader in data management and protection solutions. Her expertise in Salesforce.com and complex sales processes has enabled her to streamline operations and improve partner engagement, ensuring that Veeam's partners are well-equipped to deliver exceptional value to their customers. Additionally, Larissa is a passionate advocate for diversity and inclusion in the tech industry, serving as the Executive Sponsor for Veeam Women in Green, a program dedicated to empowering women in technology and fostering an inclusive workplace culture.
Recognized as a top leader in the channel, Larissa has received multiple accolades from CRN, including the prestigious Channel Chief award for five consecutive years and the Power 100 recognition as one of the most powerful women in the channel. Her commitment to excellence and her strategic vision continue to drive Veeam's success in an ever-evolving landscape, making her a respected figure among peers and partners alike.
