Larabeth Loritz is an accomplished Sales Director at Aimbridge Hospitality, where she leverages her extensive experience in the hospitality industry to drive revenue growth and enhance customer satisfaction across multiple properties, including the Bismarck Fairfield Inns, Courtyard, and Residence Inn. With a solid foundation in...
Larabeth Loritz is an accomplished Sales Director at Aimbridge Hospitality, where she leverages her extensive experience in the hospitality industry to drive revenue growth and enhance customer satisfaction across multiple properties, including the Bismarck Fairfield Inns, Courtyard, and Residence Inn. With a solid foundation in hotel management and sales, Larabeth excels in developing strategic sales initiatives that resonate with diverse clientele, ensuring that each guest experience is memorable and tailored to their needs.
In her current role, Larabeth is responsible for overseeing direct sales efforts, engaging in cold calling, and executing effective meeting planning strategies that align with the company’s objectives. Her expertise in customer engagement and service has proven invaluable, as she consistently fosters strong relationships with clients and partners, leading to increased bookings and repeat business. Additionally, Larabeth's involvement in trade shows and employee training initiatives highlights her commitment to professional development and team success, ensuring that her staff is equipped with the skills necessary to excel in a competitive market.
Key projects under her leadership include launching targeted marketing campaigns that showcase the unique offerings of each property, as well as spearheading initiatives to optimize the guest experience from the moment of inquiry to post-stay follow-ups. Larabeth’s ability to open new hotels and drive sales from the ground up demonstrates her strategic vision and adaptability in a dynamic industry. With a passion for hospitality and a results-driven approach, Larabeth Loritz continues to make a significant impact at Aimbridge Hospitality, setting a high standard for sales excellence in the hospitality sector.
