Lara Zelman is a dynamic force in the culinary landscape, blending her extensive marketing expertise with a deep passion for food as the Founder of Good Cook Doris. With over 20 years of experience in marketing and communications, Lara has honed her skills in crafting...
Lara Zelman is a dynamic force in the culinary landscape, blending her extensive marketing expertise with a deep passion for food as the Founder of Good Cook Doris. With over 20 years of experience in marketing and communications, Lara has honed her skills in crafting integrated marketing strategies that empower food entrepreneurs and small businesses to effectively reach their target markets. Her current role allows her to develop original culinary content that spans a variety of engaging topics, including innovative recipes, the rich history of food, and the vibrant atmosphere of local farmers markets and food events.
At Good Cook Doris, Lara is dedicated to amplifying the voices of local food producers and small brands. She meticulously develops comprehensive marketing plans tailored to the unique needs of each client, ensuring they can thrive in a competitive marketplace. By interviewing local food producers, she not only highlights their stories but also creates compelling narratives that resonate with consumers, fostering a sense of community and connection. Her work often involves collaborating with niche brands to identify relevant opportunities for recipe development and social media marketing, enhancing their visibility and engagement.
Lara’s expertise extends beyond marketing; she is a creative cook and baker who understands the nuances of flavor and presentation. Her passion for local food is evident in her commitment to promoting sustainable practices and celebrating the bounty of regional ingredients. Through her multifaceted skill set in event planning, strategic marketing, and program management, Lara Zelman continues to inspire and support the next generation of food entrepreneurs, making a significant impact in the culinary world.
