Lanie Whitaker Carter serves as the President of Arrowhead Design Group (ADG), a leading marketing agency based in Spartanburg, SC, renowned for its innovative approach to website design, branding, and cinematography. Since founding the company in 2016, Lanie has been instrumental in establishing ADG as...
Lanie Whitaker Carter serves as the President of Arrowhead Design Group (ADG), a leading marketing agency based in Spartanburg, SC, renowned for its innovative approach to website design, branding, and cinematography. Since founding the company in 2016, Lanie has been instrumental in establishing ADG as one of South Carolina's premier marketing agencies, recognized for its commitment to delivering exceptional client results. Under her leadership, the agency was honored as the Small Business of the Year in 2020 by OneSpartanburg and ranked among the Top 25 Agencies in SC by Clutch.co in 2021.
Lanie's expertise spans a diverse range of skills, including retail marketing, e-commerce strategies, and graphic design, which she leverages to create compelling marketing solutions tailored to each client's unique needs. Her deep understanding of marketing strategy and new business development has allowed ADG to thrive in a competitive landscape, driving growth for both the agency and its clients. Notably, Lanie has spearheaded key projects that integrate cutting-edge web design with effective branding initiatives, enhancing online presence and engagement for businesses across various sectors.
In addition to her role at ADG, Lanie is passionate about fostering entrepreneurship and innovation within the marketing industry. She actively participates in community initiatives and mentorship programs, sharing her insights on retail design and digital marketing trends. With a commitment to excellence and a forward-thinking mindset, Lanie continues to position Arrowhead Design Group at the forefront of the marketing landscape, ensuring that clients not only meet but exceed their business objectives.
