As the Manager of User New Business at Forrester, Lane Hunter plays a pivotal role in driving strategic initiatives that empower organizations to thrive in an increasingly competitive landscape. With a strong focus on IT, Marketing, Sales, and Customer Experience sectors, Lane leads a dedicated...
As the Manager of User New Business at Forrester, Lane Hunter plays a pivotal role in driving strategic initiatives that empower organizations to thrive in an increasingly competitive landscape. With a strong focus on IT, Marketing, Sales, and Customer Experience sectors, Lane leads a dedicated team that specializes in engaging mid-market and enterprise clients. By fostering a culture of "customer obsession," Lane ensures that each engagement is centered around the unique needs and preferences of the customer, leveraging data-driven insights to inform decision-making.
Lane’s expertise in account management and marketing research allows him to identify key opportunities for growth and innovation within client organizations. He excels at brokering connections between clients and Forrester's analysts, facilitating access to cutting-edge research and decision-making frameworks that address specific business challenges. This outside-in approach not only enhances client strategies but also positions them to outpace competitors through informed, strategic planning.
Key projects under Lane's leadership include the development of tailored analytics and competitive analysis tools that help clients navigate market dynamics effectively. By aligning business objectives with actionable insights, he empowers organizations to make informed decisions that drive lead generation and business planning. Lane’s commitment to balancing patience with speed ensures that his team remains agile, adapting to the fast-paced changes in the market while maintaining a collaborative spirit that fosters innovation. Through his leadership, Lane Hunter is not just elevating client capabilities; he is shaping the future of customer-centric business strategies.
